Being a 21st century kinda guy I’ve got a keen interest in all things tech and particularly social media. Recently I’ve been giving a lot of thought to how schools can use social media to better connect with the communities they are in and keep the parents of the children that attend their school informed.
With the growth of platforms such as Facebook and Twitter it’s reasonable to assume that most, if not the majority of the parents at your school are at least familiar with social networking. My thinking is, if these people are going to be on these sites anyway, why not go to them? Utilities such as Facebook Pages would be a fantastic way to keep parents in the loop with what’s going on in class.
Take an example of a ‘Class Teacher’ page. A page that is easy to update, easy to subscribe to for parents (via the ‘Like’ feature), that’s also a good way to communicate with the class teacher outside school times either via the Page Wall or in confidence with direct-to-inbox messaging.
The topics to put on such pages are endless:
>Non-school uniform day reminders
>Parents evening/sports day reminders
>School newsletter distribution
>Driving web traffic to main school site
Etc etc etc…
So it’s easy (some of the children in your school could probably do it for you), it’s free, it’s got hundreds of uses. So why hasn’t every school got on already? I know Social Media gets a bad press but I’m a firm believer in “you get out what you put in”, so if you’re sensible and sensitive to the content and make sure it’s geared to parents of the class children then it think it can only be a good thing.
I am aware of companies that offer these services but I’m sure it’s a market that is about to boom, which way to Drangons’ Den?